New York Times calls out a paradigm shift in photography

"Photos, once slices of a moment in the past — sunsets, meetings with friends, the family vacation — are fast becoming an entirely new type of dialogue."

 

Great article in the New York Times suggesting a paradigm shift for photography from something we do to remember past moments to something that we do to communicate. The idea can easily be extrapolated to how pictures work in advertising. Traditionally a campaign consists of a series of epic, heavily produced images that are displayed over and over again in media. Nimble advertisers are already starting to move to original photography produced on a daily basis as a conversation with their fan base. Starbucks, occasionally Oreo and the Verizon campaign that I'm working on are  the big brands that I know of producing original photography for social media, and others are sure to be entering into this space soon.