A fantastically curated group of 20 photographers under 20 years old has been assembled by Flickr.
For those looking to create work that is authentic, particularly for that coveted "millennial" demographic, there's a lot to be taken away from looking at the kind of work that millenials are creating, and are drawn to on social platforms.
A few items that I found especially interesting:
- There's a lot of attention put on post production, with a lot of images tending towards that VSCO-esque film vibe
- There are LOTS of self portraits. Advertisers inspired by this approach might want to commission photographers who work this way (This is an approach that style bloggers have been taking for years.... Ann Street Studio is one of my favorite examples of this done properly).
- Many of these photographers participated in "365" projects, where they created and posted an image every single day. This gives me lots of inspiration about being scrappy and creating great work even when you aren't working with the sorts of budgets associated with traditional print campaigns. (Though we can hope that most photographers working on social advertising campaigns won't have to resort to mom and dad assisting on shoots.)
- There are lots of serial projects. Advertisers can do well to replicate this approach to help pull together an idea or a campaign that will be spread across a number of different posts on a platform like Instagram, Tumblr or Facebook.
Anyone who works in advertising for social media that uses imagery in their campaign (IE ANYONE working in social media) would be well served to take a look at these 20 photographers. Here are a few of my favorites: