Creating Content for Promoted Pins
Pinterest just announced that they will be bringing paid content into the fold with "promoted pins". This shouldn't come as much of a surprise to anyone. Generating revenue of some sort has to be in the books for any social media service to stick around for a long time. And ever since dropping their skimlinks partnership in 2012, Pinterest has not been generating revenue. From my perspective, what's interesting about his is how the production of pictures for social media will evolve for Pinterest. I've worked with clients to produce content for Tumblr, Facebook and Instagram. One of the biggest conversations has been about how we can create content that feels right for the platform. What's different about Pinterest is that much of the content is NOT user generated. Rather, it's pinned from other websites, which means it's common to see content that was professionally produced. To put this another way: your average Tumblr, Facebook or Instagram user isn't going to post 20 professionally produced studio shots in a row. But it's not uncommon at all for a Pinterest board to look like this:
Producing good commercial content that works on Pinterest is going to be less of a paradigm shift for most advertisers. Having said that, every social media platform comes with it's built in personality and quirks, and I'll definitely be keeping my eye out for the agencies and brands who can create images that really takes advantage of the platform.