I collaborated with Common Ace to ideate and launch “The One”. This is the first in a series of content centered on Instagram/Tik-Tok stories profiling interesting people and their shoes 👟
To kick it off, we shot Sarah and Michi, co-founders of the creative agency The Con.Cept.
This was an example of a very lightweight production approach to a brand storytelling story. We started the day with a hair/makeup artist, and had a Con.Cept intern giving a hand (and shooting BTS) for the day.
All stills and video were shot and edited by me.
The Con.Cept team shot this fun behind the scenes video.
