I collaborated with Common Ace to ideate and launch “The One”. This is the first in a series of content centered on Instagram/Tik-Tok stories profiling interesting people and their shoes 👟

To kick it off, we shot Sarah and Michi, co-founders of the creative agency The Con.Cept.

This was an example of a very lightweight production approach to a brand storytelling story. We started the day with a hair/makeup artist, and had a Con.Cept intern giving a hand (and shooting BTS) for the day.

All stills and video were shot and edited by me.

The Con.Cept team shot this fun behind the scenes video.

The first in the series. Follow along with Common Ace to see who we profile next.