Lutathera Portfolio

I was immediately drawn to the emotional clarity of the “You Got This” concept — the power of a single moment of connection between our hero and the thousands who came before her. My approach centers on capturing that quiet surge of reassurance in a way that feels lived-in, warm, and human.

Within this portfolio , I’ve included references that speak to both my healthcare films and still photography, highlighting my ability to direct motion and shoot stills within a unified visual language.

I’m excited to dive deeper and talk more about this project!

— Jake Pritchard

Photographer / Director

Directors Note

About Me

I studied journalism at the University of Colorado, and after graduating I moved to New York where I got started working as a photo assistant. Today I shoot for publications like The New York Times and brands like Cadillac, YouTube, Google, and Adidas, as well as for many healthcare brands.

I live with my wife and eight-year-old daughter in the Hudson Valley, New York. When I'm not hanging with the family, I can be found scouring used book shops for the next addition to my photo book collection, or playing soccer with the local team.

Thank you so much for considering my work for this project. I’m excited to speak more about the creative for this campaign!