Jacob Pritchard
Portfolio for optum
Thank you so much for being in touch about this project.
As a photographer who frequently works on healthcare campaigns, this feels right up my alley. I really love the creative direction—especially how it blends a variety of photographic approaches. The mix of studio silhouettes, lifestyle imagery, and bold still life feels like a great fit for my range and experience.
I’ve seen the initial “branded guidance” document and I’m excited to learn more about the shoot and help refine the creative vision. In the meantime, I’ve put together the portfolio below. These images connect to the creative brief I’ve seen in one way or another.
I truly appreciate you taking the time to review my work for the Optum campaign, and I’m looking forward to hearing more about the creative behind the project.





















In addition to the work here
You can also look at a broader view of work that’s relevant for this project in these portfolios:
About Me
I studied journalism at the University of Colorado, and after graduating I moved to New York where I got started working as a photo assistant. Today I shoot for publications like the New York Times and brands like Cadillac, YouTube, Google, and Adidas, as well as for many healthcare brands.
I LIVE WITH MY WIFE AND eight-YEAR-OLD DAUGHTER IN the HUDSON VALLEY, NEW YORK. When I'm not hanging with the family I can be found scouring used book shops for the next addition to my photo book collection, or PLAYING SOCCER WITH THE LOCAL TEAM.
Thank you so much for considering my work for this project. I’m excited to speak more about the creative for this campaign!